Art Fund
Problem
University students are not aware of the Student Art Pass from the Art Fund and do not realise its benefits.
Insight
With exposure to art our brain produces dopamine.
Solution
Make students aware that through the Student Arts Pass it is their cheap fix to get high.
Instagram post:
Password for all vimeo videos: artfund
Bus stop advert:
Tube station advert:
Facebook Posts:
Universities will post this advert on the Art Fund’s behalf.
These Facebook videos will be tailored to target different Universities across the nation.
Falmouth University Facebook post:
Password for all vimeo videos: artfund
London University Facebook post:
Teaser poster for Freshers Fayre
experiential tent:
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University campus poster:
These are tear off drug-style pick up ads. The bottom of the poster has a Snapchat QR code which will take students directly to the Student Art Pass website.
