Art Fund
​
​
​
Problem
University students are not aware of the Student Art Pass from the Art Fund and do not realise its benefits.
​
​
Insight
With exposure to art our brain produces dopamine.
​
​
Solution
Make students aware that through the Student Arts Pass it is their cheap fix to get high.
​
​
Instagram post:
Password for all vimeo videos: artfund
​
​
​
​
​
​
Bus stop advert:
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
Tube station advert:
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
Facebook Posts:
Universities will post this advert on the Art Fund’s behalf.
These Facebook videos will be tailored to target different Universities across the nation.
Falmouth University Facebook post:
Password for all vimeo videos: artfund
London University Facebook post:
​
​
​
​
​
​
​
​
Teaser poster for Freshers Fayre
experiential tent:
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
\
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
University campus poster:
These are tear off drug-style pick up ads. The bottom of the poster has a Snapchat QR code which will take students directly to the Student Art Pass website.
​
​
​
​
​
​
​
