Social Media Portfolio
This work was created for the launch of River Island's new sister brand Harpenne. I designed and created all content using the Adobe Cloud applications.
Following and Profiles
I made accounts on Instagram, Facebook, LinkedIn and Pinterest with a large proportion of my time and efforts spent on Instagram, gaining a total of just under 7,600 followers across all platforms in a short space of time.
Instagram Stories
For me, being responsive is the key to offering relevant and exciting content to your followers; giving them a true sense of what makes the brand and encouraging them to be a part of your community.
Paid Adverts
From building targeted adverts on social to creating engaging content, please see below for a few key campaigns I created for Harpenne.
Copywriting
The caption and TOV on social media are truly just as integral as the imagery used. Below are some examples of how language on social media can help project your brand ethos and values.
Influencer Activity
Whilst at River Island, I created and executed extensive influencer gifting and paid activity plans. This gave the brand fantastic exposure and helped build our community of #TeamHarpenne.
PR Activity
Being in the marketing team, I was responsible for helping and building numerous PR event and activities. Such as a pop-up store, influencer events, brand launch and an influencer retreat. This is not just beneficial for the brand in terms of PR but also creates great content for social media...
