Green Party

 

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Problem

In Jan 2017 there was a huge smog that encompassed London. The government isn’t

doing enough to stop the pollution.

 

Insight

It’s a Londoners right too have fresh clean air.

 

Solution

To persuade Londoners to take part in a petition like no other where they have to send a mask that’s been worn in the pollution to the government, to save their city from the smog.

 

Placement

The campaign would have run during the smog days in January. Leaflets handed out in central London.

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Guides

The leaflets are disguised as ‘guides to the big smoke’.

Will be handed out at tourist attractions and on Westminster bridge etc.