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Heinz

 

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Problem

The bees are dying and all the plants they help pollinate, will also will be gone.

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Insight

Bee’s actually pollinate tomatoes and therefore help make ketchup and are technically part of the workforce. 

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Solution

Create the bees their own worker’s union encouraging people grow tomatoes. This will help the bees as they have more things to pollinate.

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Placement

Website hub for union, murals in London area and guerilla.